LATEST ADDITIONS

There are two general classifications of lenses that define how you use them in the field—zooms and single focal length, the former being a variable focal length lens that has many convenient advantages, and the latter being a single focal length that, in the group we’re covering here, is what’s known as a “fast” lens. Fast doesn’t mean that it focuses quicker than its zoom cousins, though it might—it usually means that it offers a wide maximum aperture, anywhere from f/1.2 to f/2.8, and that aperture stays put, unlike some zooms where the aperture varies by going narrower as you zoom into longer focal lengths. And to help refine the group we’re covering here we’re also topping out the focal length at 50mm, which makes these lenses prime for street and low-light photography, candid and photojournalism work.

There are so many choices today for online and social marketing. Here’s a partial list: Facebook, LinkedIn, Blogs, Online Groups, Twitter, Tumblr, Myspace, Digg, StumbleUpon, and of course your website. How effective are these new marketing scenarios in helping you sell photography services? We asked four photographers using social media to share their experiences. Thanks to Jeff Colburn, Karen I. Hirsch, Gail Mooney-Kelly, and Ian L. Sitren for their helpful opinions and advice. Please see their web addresses and visit their websites to see their work.

A monolight is a self-contained studio flash that consists of a power supply, flash head, and modeling light wrapped up inside a single housing. Monolights are typically powered by AC current but there are times on location when an electrical outlet may not be so conveniently located and long extension cords can create safety hazards, even when securely fastened down. I’ve had people trip over taped cords and believe me, it can ruin your day. That’s why a new breed of monolights, such as Adorama’s Flashpoint II monolights, offer a DC option with a battery pack when you might be out standing in a field or, at one time during my tests, in a big parking lot. A switch lets you choose between AC or DC power provided by a dedicated Ni-MH battery pack that measures 7x7x3” and weighs 2.65 lbs.