LATEST ADDITIONS

Peter Menzel and Faith D’Aluisio are a photographer and writer couple who explore fascinating and focused subjects. One of their past books featured what 30 families in 24 countries ate during a week; another was about robots and their masters. Each of their books required challenging photography and extensive interviewing.

Their latest achievement, entitled What I Eat: Around the World in 80 Diets, explores the foods and lives of 80 individuals. Photographs show what they ate in a recent day, food lists plus lively texts provide context for their diets and Peter added pictures of daily life. In their travels through more than 30 countries, Peter and Faith covered people shopping, cooking, dining, their recreation, and more in various venues. The couple are organizers extraordinaire.

There are two general classifications of lenses that define how you use them in the field—zooms and single focal length, the former being a variable focal length lens that has many convenient advantages, and the latter being a single focal length that, in the group we’re covering here, is what’s known as a “fast” lens. Fast doesn’t mean that it focuses quicker than its zoom cousins, though it might—it usually means that it offers a wide maximum aperture, anywhere from f/1.2 to f/2.8, and that aperture stays put, unlike some zooms where the aperture varies by going narrower as you zoom into longer focal lengths. And to help refine the group we’re covering here we’re also topping out the focal length at 50mm, which makes these lenses prime for street and low-light photography, candid and photojournalism work.

There are so many choices today for online and social marketing. Here’s a partial list: Facebook, LinkedIn, Blogs, Online Groups, Twitter, Tumblr, Myspace, Digg, StumbleUpon, and of course your website. How effective are these new marketing scenarios in helping you sell photography services? We asked four photographers using social media to share their experiences. Thanks to Jeff Colburn, Karen I. Hirsch, Gail Mooney-Kelly, and Ian L. Sitren for their helpful opinions and advice. Please see their web addresses and visit their websites to see their work.