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Photo Social Media Marketing: Blogs, Tweets, Postings & More
Maria Piscopo  |  Sep 10, 2013  |  First Published: Aug 01, 2013  |  1 comments

Does using social media as a marketing tool work for photographers? That’s what we aimed to find out by interviewing five photographers who have successfully used this particular marketing technique in very specific ways. Unlike advertising and direct mail, where you send out your material and wait for a response, and sales calls, which are more time-consuming, social media is a unique technique that can breed success, but only when properly and fully utilized. Many thanks to our photographers for taking the time and attention to share their thoughts and experiences (websites at end of column): Liz Cowie, Clark Dever, David Alan Kogut, Brad Mangin, and Chuck St. John.

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News
EXUS Digital Camera Filters by Marumi
Press Release  |  Sep 10, 2013  |  1 comments
Argraph Corporation is introducing the new EXUS line of high-tech camera lens filters made in Japan by Marumi Optical Co. Designed to maximize the performance of advanced digital SLR cameras (DSLRs), EXUS filters provide newly developed, patented features that can enhance image quality on both digital and film cameras.
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News
Greatest Photographs of the American West
Press Release  |  Sep 09, 2013  |  0 comments
“National Geographic Greatest Photographs of the American West” opens at the Jordan Schnitzer Museum of Art on the University of Oregon on Saturday, September 28. The exhibition, on view through Sunday, December 31, includes photographs by Sam Abell, Ansel Adams, William Albert Allard, Edward Curtis, David Alan Harvey, William Henry Jackson, Sarah Leen, and Joel Sartore, among many others.
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The Rembrandt in You
Jon Sienkiewicz  |  Sep 08, 2013  |  0 comments

If you’re long on artistic ambition but short on psychomotor skills (i.e., hand-eye coordination) like I am, SnapArt 3 from Alien Skin may liberate the Rembrandt hidden in you.

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Photo Bag News
Bag & Case Update: New Gear Post-photokina
Jack Neubart  |  Sep 06, 2013  |  First Published: Aug 01, 2013  |  0 comments

In this update on new bags and cases, with information gathered by reporter Jack Neubart at the CES/PMA show, we’re seeing even more innovative styles and practical solutions for carrying our gear. Backpacks, sling bags, and messenger bags garnered most of his attention, along with a sampling of hard cases.–Editor

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Photo How ToPro Techniques
Customize Your Shooting Space: Backdrops & Floors By WHCC
Russell R. Caron  |  Sep 06, 2013  |  First Published: Aug 01, 2013  |  1 comments

One of the challenges to home or professional photographersthese days is trying to keep every portrait set from looking the same. In a world where “freshness” counts a lot, being able to mix things up from one session to another, from season to season, all without jumping through too many hoops to change the set, is an advantage for many. A current trend is the ability to not only change backdrops but flooring as well, and with that in mind we recently had the opportunity to work with products from a division of the pro lab White House Custom Colour called “Backdrops by WHCC.” They have a wide range of interesting offerings in both fabric backdrops and rugged “rubberized” studio flooring.

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News
SKB New Watertight Case for Blackmagic
Press Release  |  Sep 06, 2013  |  0 comments
SKB Corporation has introduced another size to the ever-growing line up of Watertight Injection Molded cases, the 3i-1309-6 and added a new custom interior to their photographic line of cases. The iSeries 13096BKMG is the ideal case for protecting the Blackmagic Cinema Camera or Production Camera 4K and popular accessories. The interior of this case is made of high quality PE foam to fit the camera with an additional accessory compartment that measures 5.5” x 7.5” x 4.5” for a lens, cables, sun hood, or memory cards.
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News
Try My Photo Program
Press Release  |  Sep 05, 2013  |  1 comments
ILFORD together with Canon U.S.A. Inc. announced the limited time promotion for the successful Canon Try My Photo program. Exclusive to United States residents, the program allows participants to print one of their favorite images on select ILFORD GALERIE Prestige professional-quality media using a Canon PIXMA PRO series professional inkjet printer.
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News
HDR Expose 3 and 32 Float v3
Press Release  |  Sep 04, 2013  |  0 comments
Unified Color Technologies announced the latest upgrades to its professional-level HDR software lineup.
These upgrades improve the HDR workflow and significantly reduce the traditional limitations of HDR techniques, and most notably eliminate the need to photograph static scenes and the absolute necessity of a tripod to steady HDR exposures. New state of the art merge, alignment and deghosting algorithms have made the standalone HDR Expose 3 the most powerful and intuitive professional HDR application available. With its comprehensive, 32-bit color editing capabilities, also available in the Photoshop plug-in 32 Floatv3, the upgraded software ensures photographers can realize their vision for the most true-to-life HDR images possible.
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Lens NewsLens Reviews
Sigma 150mm F2.8 EX DG OS HSM APO Macro: A “Full Frame” Tele-Macro
Jack Neubart  |  Sep 03, 2013  |  First Published: Aug 01, 2013  |  1 comments

While the Sigma 150mm f/2.8 lens has been out for a good while we decided to take a closer look at one of the most interesting pro-oriented products in their lineup. One of the key selling points in this lens is built-in optical image stabilization (“OS” in Sigma-speak) to aid in achieving camera-shake-free, handheld exposures. Granted, image stabilization in a macro lens is not the be-all and end-all of successful close-ups, though it sure gives added insurance. And because the Sigma 150mm OS macro is optimized for full-frame D-SLRs, it allows for use at the stated focal length with such cameras and provides even greater effective focal length with APS-C-type SLRs.

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