LATEST ADDITIONS

GFIP Holdings LLC launched an addition to its popular lineup of flash diffusers with the introduction of the LightBlade Diffuser. Designed to accommodate nearly all speedlight flashes, the new LightBlade Diffuser softens harsh light emitted from power-packed speedlights, minimizes shadows and reduces glare while creating more accurate skin tones. The portability and compact size of this combined bounce and shoot-through diffuser make it a perfect solution for event photography, portraits, interiors and product shots.

Given that the physical and perceptual experience of making a photograph is shaped by technology, and that technology is also embedded in the resulting images, one of the chief and perhaps most profound changes in how we make an image has been the changes in focusing—and recently autofocusing—technology. There’s a reason that the documentary photojournalism of Lewis W. Hine (shot with a ponderous 5x7 view camera or a 4x5 Graflex SLR) has a qualitatively different feel from that of Alfred Eisenstaedt or Henri Cartier-Bresson (shot with pocket-sized 35mm rangefinder cameras). It’s not only framing—it’s responsiveness, spontaneity, and, perhaps, repose, that underlies what these image-makers showed us.

Virtual Backgrounds LLC has announced the introduction of their new digital projected virtual background system using digital files instead of film based slides to create backgrounds for use by photographers and videographers. The new digital system is available in two versions, the VB Express Digital and the VB Optima Digital.

Los Angeles Center of Photography (LACP), the first ever non-profit photo center in Los Angeles, proudly announces the grand opening of their new facility in Hollywood at 1515 Wilcox Ave., at the corner of Sunset Blvd., Hollywood, CA. This star-studded event will attract photographers, industry luminaries as well as past and present students and illustrious faculty of the LACP (formerly The Julia Dean Photo Workshops, JDPW.) Attendees will celebrate the opening of the new location, as well as the new nonprofit status of LACP. More details to be announced as the date approaches.