World's First Full Frame 645 Medium Format Camera System Based on Breakthrough Sensor Technology

Phase One A/S announced the P 65+ digital back and the P 65+ camera system based on Sensor+ CCD technology co-developed with DALSA Semiconductor. This patent-pending, Sensor+ technology represents a significant advancement in image capture. The chip platform offers the most demanding photographers upgradeable CCD functions, ensuring a longer lifespan for their digital back investments.

Improvements and upgrades based on Sensor+ technology have been designed to enable:
-- Scaleable pixel and file size
-- Higher sensitivity & dynamic range
-- Increased flexibility for operation and capture
-- Improved capture rates

The P 65+ digital back and the P 65+ camera system are fully upgradeable, based on advancements in the chip technology, providing a competitive advantage through enhanced performance and new functions as well as a lower overall cost of operation. Such improvements have previously been available only at the cost of new chips and hardware.

The Phase One P 65+ is the first digital back and camera system to take advantage of the new Sensor+ design and is the world's first full-frame capture system based on actual 645 film format. The P 65+ provides the largest live capture area available with coverage of 53.9mm x 40.4mm -- enabling full viewfinder coverage thus no need for lens magnification. "What you see is what you get." The P 65+ sensor format provides 20 percent more live area compared to 39 or 50 Megapixel, 48mm x 36mm chips currently delivering or announced. Sensor resolution is 60.5 Megapixel with 8984 x 6732 active pixels achieving 180 MB, 8 bit RGB files.

In addition to offering the industry's largest live capture area and highest resolution, the P 65+ offers captures at 1 frame per second, reduction of Moiré artifacts, next generation Lens+ & Focus+ technologies and an unprecedented 12.5 f-stops of dynamic range.

Pricing and Availability
More technical details and demonstrations of Sensor+ technology will be available at the Photokina trade show in September 2008. Camera shipments with P 65+ digital back are expected to begin in Q4 2008. The P 65+ digital back starts at $39,900; the P 65+ camera system starts at $41,990. Advance orders are available now. For more information please contact sales@phaseone.com

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