For What It's Worth
Palm Beach--The Commercial Side
Ah, Palm Beach. Just the mention of the name brings images of wealth and power to mind. Exotic cars, palatial estates, beautiful people, exclusive stores, and there's so much more--crystal skies, blue-green waters, the Intercoastal Waterway, yachts, jewelry, The Breakers hotel, etc. How do you capture the essence of Palm Beach? I'm sure there are many ways, but in my attempt to capture the spirit of Palm Beach I've chosen to focus on one of the world's most exclusive streets for retail shopping, Worth Avenue.
For those of you not familiar
with Palm Beach, it's not a very big place. It's a long
sliver of an island, a toothpick hugging the Florida coast, separated
by the Intercoastal Waterway, known as "The Lake" to residents.
The Palm Beach part of this island runs about 14 miles north to south,
and it's only about a mile wide at the fattest point. Many parts
are much narrower, and there are a couple of places where George Washington
could probably manage to get a rock across.
One other point worth mentioning
is that while this article will focus on some of the materialistic aspects
of the island, it by no means should imply that everybody there is concerned
solely with the size of their boat or having the latest Porsche. On the
contrary, my reason for visiting Palm Beach on a regular basis is because
I have a small client base there and I find them to be wonderful, family-oriented
people. If they happen to have his and hers Jaguars or Range Rovers, should
I hold that against them?
As far as the subject of just
what I was going to shoot, my first inclination was to try to "do
it all." Get some big boats. Shoot the Aston Martin. Pop some mansion
shots. Show the beach. Got to get The Breakers and Biltmore. Grab the
Royal Palm trees. But then I figured, it's all been done in some
fashion or another. I've always been fascinated by Worth Avenue
and the premium selection of stores there, so I figured I'd spend
my energy trying to capture the style and elegance of this bastion of
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