Time, Expenses...And Experience
How To Bill For Your Work, Whether You Are A Pro Or An Amateur
As a pro photographer I get
a lot of questions about my work. While many address my equipment and
techniques, a lot of people want to know what I earn. There is no question
more loaded than "How much do you make?" (Perhaps except
"How's your sex life?") While a client has a right
to know how much I'm going to charge, does another photographer?
The Commercial Realm
How and where the image is
to be used is an important consideration, and one that has largely made
the term "day rate" an anachronism. How can you figure what
a specific image usage is worth? There are several resources a photographer
should have access to. An excellent source for information about all American
magazines is www.editorialphoto.com. There you will find a list of all
the currently published magazines, their total circulation, cost for a
full color, full page ad, and even the rate they pay for photographers
they hire. (Imagine accepting an assignment from Newsweek with its three
million circulation, $175,000 per page ad rate, and their 1970s era $400-$1500
day rate for photographers.) Why is this information important to you
if you're not shooting editorially? Because if your client is committing
to a $175,000 ad they should be charged more than if they're committing
to a $5000 ad.
How Much Is Enough?
Do The Math
Time & Expenses
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