Street Level; Jon Ortner’s Tale Of Two Cities Page 2
Jon also played with the camera’s white balance to warm up or cool off the look of a scene. “I’d usually start with auto white balance, then I’d switch to individual Kelvin temperature settings and start to play. I’d do all kinds of weird stuff—I’d go from 4000 to 7000 Kelvin, from cool versions of a scene to normal to warm. I’d do a test shot of a location and see what it looked like; then I’d know whether I’d want to warm it or cool it. This was on-the-fly creativity inspired by color and motion.”
Jon used two Nikkor zoom lenses on his D700 for all the photos—a 14-24mm—“I love the great color rendition and contrast”—and a 24-70mm. He shot only Raw format, made some small adjustments for vibrancy and contrast in Lightroom, and did some sharpening and contrast and color correction in Photoshop.
“It was a dream job,” is how he sums up the late spring into early summer shoot. “Great neighborhood, great opportunities, and the chance to be as creative as I wanted to be.”