Sony Alpha 7S Full-Frame Camera

Joining the Alpha 7 and Alpha 7R family of the world’s smallest full-frame interchangeable lens cameras, Sony’s new Alpha 7S model puts extraordinary sensitivity, low noise and spectacular 4K video quality into the hands of professional photographers and videographers.

The innovative Alpha 7S camera features a newly developed, 12.2 effective megapixel 35mm Exmor® CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409600 with unprecedented dynamic range and low noise.

The new model is also the world’s first camera to utilize the entire width of a full-frame image sensor in 4K video acquisition, and does this without cropping or line skipping as it can read and process data from every one of the sensor’s pixels. This allows 4K video shooters to utilize all of the artistic and creative benefits provided by the unique sensor.

Sony has developed a unique 12.2 MP sensor with extraordinary sensitivity that allows the Alpha 7S camera to collect dramatically more light than traditional cameras and to produce beautifully detailed, low-noise images in even the darkest environments.

The camera also features a newly developed on-sensor technology that allows it to optimize the dynamic range throughout the entirety of the ISO50 – 409,600 sensitivity range. This on-sensor technology also broadens the range of tonal gradation in bright environments and minimizes noise in dark scenes, allowing the camera to deliver impressive results in these extreme conditions where other cameras (and image sensors) typically struggle.

With the new Alpha 7S camera, the high-speed read out of the 35mm full-frame image sensor combined with the high-speed processing of the BIONZ X processor enables significant improvements in video quality.

These powerful components allow the camera to process data from all of the sensor’s pixels and output stunning HD and 4K (QFHD 3840 x 2160 pixels) video while utilizing the full-width of the sensor. In addition to the benefits for low-light shooting, the read out of all pixels frees the video from aliasing, moiré and false color artifacts (as opposed to pixel binning) to achieve the highest quality video.

The camera is also equipped with the same high-precision Fast Intelligent AF system as the Alpha 7R camera, with drastically improved low-light AF sensitivity that can go as low as -4EV.

Directly compatible with the growing family of E-mount lenses, the Alpha 7S camera can also be used with A-mount and others lens systems with optional adapters. Sony’s complete Alpha lens system now includes 54 total lenses for both A and E mounts, including several premium offerings from Carl Zeiss® and G Series Lenses.

Pricing and availability of the Alpha 7S full-frame interchangeable lens camera will be announced at a future date. To learn more about the product in the meantime, please visit www.store.sony.com, and follow #SonyAlpha on twitter for the latest Alpha camera news.

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