PMA 08; Digital SLRs Page 3

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Sony Alpha A350

Sony Quick Live View

Other features of the Sony A300 and A350 include: Super SteadyShot in body, sensor-based Image Stabilization said to provide a 2.5-3.5-step advantage in hand holding at slower shutter speeds; Bionz image processing; faster AF with improved predictive control; ISO 1600 and 3200 settings with "low noise"; Dynamic Range Optimizer (DRO) for improved highlight and shadow detail; and a new creative style function that allows users to choose finishing color, saturation, and sharpness and recall these settings when one of eight preset modes is selected. Both new Sony D-SLRs have a CompactFlash Type I/II slot; an adapter for Memory Stick Duo is sold separately. Street prices: Sony A300 with 18-70mm f/3.5-5.6 lens, $699; Sony A350 with 18-70mm f/3.5-5.6 lens, $899.

Full-Frame Super-Pro Sony Alpha D-SLR Slated By Year's End
Super-Pro Sony Alpha D-SLR

It has no name as of yet, but Sony's unexpected announcement of a forthcoming top-of-the-line super-pro model incorporating a new Sony-made full-frame (24x36mm) 24.6MP Exmor CMOS sensor generated considerable buzz at the show. Sony's succinct statement, made at a well-attended press conference, confirmed for any remaining doubters that Sony is dead serious about capturing a piece of the pro D-SLR action as well as going after mainstream shooters with the new A300 and A350. Contrary to speculation by some experts, the pro Sony will have an in body, sensor-based Super SteadyShot Image Stabilization system. An optional vertical grip, as well as a range of dedicated flash accessories, will be available for the new model.

With Canon, Nikon, and now Sony squarely in the professional D-SLR full-frame arena, and the popular prosumer Canon EOS 5D (now selling at about $2200 street price) overdue for an upgrade, it will be fascinating to see if Canon, Nikon, or both will bring out competitive models in the prosumer full-frame category. Certainly the prospect of having half a dozen full-frame D-SLRs on the market by year's end should have serious enthusiasts salivating.
Stay tuned.

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What happens in Vegas stays

What happens in Vegas stays in Vegas however in times like your wedding day you just cannot resist not to take pictures of the momentous event in your life. - Scott Safadi