Like many photographers, I (used to) subscribe to all the mainstream photography magazines and briefly go through them each month looking for interesting articles and bits of information. I just recently subscribed again to Shutterbug's two largest competitors and are surprised at how non intuitive their layouts are at presenting information without fighting your sensibilities.
This is one contest that Shutterbug wins hands down. The information is presented logically and in an easy to read format, black text on white pages.
Maybe it's my experience at building logical web sites, but I think that information should be presented in a way that allows the reader to get what they need in the shortest period of time, without having to fight the layout. #1 competitor has a jumbled layout, so distracting that I can't seem to give the information presented as much credibility as it might deserve. Each page has a different layout that looks like the articles have been thrown up into the air and published where they landed. There are no logical columns and the bright bold background colors fight the information on every single page, reminding me of looking at a comic book. How much credibility can that give the information? #2 competitor uses graduated background colors that match example pictures in the articles, so it's not clear where the articles end and forcing the viewer to put on reading glasses part way through the articles as black text goes from a light color background onto a dark background on the same page.
Everyone can learn from good web design here. Information needs to be presented in a clear intuitive format. Pages should remain the same through the magazine and viewers eyes and sensibilities shouldn't be challenged each time they turn a page. And magazine publishers wonder why everyone is turning to the web for information.
Getting back to Shutterbug again. The smaller size format and clear legible information will give it a better chance than it's competitors at remaining a good resource for photographers in this current information age.