Phase One Full Frame 645 Medium Format Camera System
"Photographers need real reasons to upgrade past 39 Megapixel digital backs," said Henrik Hakonsson, CEO of Phase One. "Real value includes higher resolution but also requires new functions, faster operation, higher quality through expanded sensitivity, increased dynamic range, better results in the studio or on location and a better longer-term investment. I believe we are able to achieve this and more with our Sensor+ technology."
Improvements and upgrades based on Sensor+ technology have been designed to
-- Scaleable pixel and file size
-- Higher sensitivity & dynamic range
-- Increased flexibility for operation and capture
-- Improved capture rates
The P 65+ digital back and the P 65+ camera system are fully upgradeable, based
on advancements in the chip technology, providing a competitive advantage through
enhanced performance and new functions as well as a lower overall cost of operation.
Such improvements have previously been available only at the cost of new chips
The Phase One P 65+ is said to be the first digital back and camera system to take advantage of the new Sensor+ design and is the world's first full-frame capture system based on actual 645 film format. The P 65+ provides the largest live capture area available with coverage of 53.9mm x 40.4mm -- enabling full viewfinder coverage thus no need for lens magnification.
The P 65+ sensor format provides 20 percent more live area compared to 39 or
50 Megapixel, 48mm x 36mm chips currently delivering or announced. Sensor resolution
is 60.5 Megapixel with 8984 x 6732 active pixels achieving 180 MB, 8 bit RGB
In addition to offering the industry's largest live capture area and highest resolution, the P 65+ offers captures at 1 frame per second, reduction of Moire artifacts, next generation Lens+ & Focus+ technologies and an unprecedented 12.5 f-stops of dynamic range.
Pricing and Availability
More technical details and demonstrations of Sensor+ technology will be available at the Photokina trade show in September 2008. Camera shipments with P 65+ digital back are expected to begin in Q4 2008. The P 65+ digital back starts at $39,900; the P 65+ camera system starts at $41,990. Advance orders are available now. For more information please contact email@example.com.