Nikon's Affordable New D50 - The Smallest, Lightest And Easiest-To-Use Nikon Digital SLR Camera To Date

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Nikon has introduced the D50 digital SLR camera, the smallest, lightest and easiest-to-use Nikon digital SLR camera to date. The D50 is said to be designed for the broadest range of consumers including family memory-keepers as well as photo enthusiasts.

Pricing is $899 (for the D50 outfit with the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens), The camera features seven Digital Vari-Program modes including the new "Child" mode. The D50's "Child" mode automatically adjusts several of the camera's settings, including ISO, shutter speeds, and white balance, to produce optimized images when taking pictures of children. The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced photo enthusiasts can find themselves right at home with a D50 in their hands.

The D50, a 6.1 effective megapixel camera, incorporates several important new Nikon technologies, including the new 3D Color Matrix Metering II, said to ensure accurate exposure control in all types of lighting situations by automatically comparing input from its frame-wide 420-pixel metering sensor for each scene to a large onboard database of over 30,000 scenes from actual photography. Shutter speed choices in the D50 extend from 30 seconds to 1/4,000 second. A high-speed flash sync speed goes up to up to 1/500 second. The D50 is said to be ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a picture is taken, thereby minimizing `shutter-lag'. Continuous shooting at 2.5 pictures per second* can be maintained for a burst of up to 137 pictures. Pictures taken are instantly processed and recorded to a compact SD (Secure Digital) memory card, and a new USB 2.0 Hi-Speed interface supports faster transfer of images when connected to a computer.

Newly designed plain-language menus are displayed clearly on the large 2.0-inch LCD screen, and intuitive help menus are available for on-the-spot reference. A high capacity rechargeable lithium-ion battery helps extend mobility and convenience by delivering the power to shoot up to 2,000 images on a single charge. The D50 also offers seamless compatibility with Nikon's extensive family of over 50 high-performance AF Nikkor lenses.

The Nikon D50 outfit, including the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95.

www.nikonusa.com

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