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Nikon has introduced the COOLPIX P5000 to the Nikon COOLPIX Performance Series of digital cameras. The P5000 boasts 10 effective megapixels, a 3.5x Zoom-Nikkor glass lens, an optical viewfinder, and a high resolution 2.5-inch LCD monitor with anti-reflection coating. The P5000 incorporates a new advanced image processing engine, which optimizes low light performance and color reproduction, and Nikon's optical VR image stabilization, which compensates for camera shake.

The P5000 provides optical VR image stabilization, which helps compensate for camera shake to produce sharper images. The VR stabilizes images displayed on the 2.5-inch LCD, which makes it easier to frame and capture images. Another advantage of the optical VR image stabilization is that it helps achieve smoother action in the movie shooting modes of the P5000 and when using the optional TC-3ED Tele converter with 378mm of telephoto performance.

The COOLPIX P5000 features a new advanced image processing engine with enhanced noise reduction and an improved signal-to-noise (S/N) ratio that preserves image quality even when shooting at high ISO settings. The P5000 extends the light sensitivity range to ISO 3200, which makes it possible to capture fast moving subjects with outstanding clarity, even in lower light conditions.

COOLPIX P5000 users can take advantage of the new mode dial which provides quick access to a selection of 16 different scene-optimized modes, seven movie modes, Anti-Shake mode and High Sensitivity mode. A turn of the mode dial to Anti-Shake mode activates High ISO and Best Shot Selector (BSS) in addition to VR, which automatically sets the optimal ISO for steady results and will allow users to select and save the best image from up to ten sequential shots. In addition, the mode dial has the choice of Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A], and Manual [M] exposure modes for even greater camera control.

The COOLPIX P5000 features a new menu interface that makes navigating and selecting images simple, while providing easy access to advanced functions for enhancing and correcting images. This includes everything from the new image optimization settings, which offer a choice of four color filters for shooting with monochrome filter effects, to barrel distortion control, which can correct images when using a wide-angle converter and can display the corrected image on the LCD in real time.

The COOLPIX P5000 has three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF**, which can automatically find and focus on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. Because the P5000 has a 2.5-inch high resolution LCD monitor with anti-reflection coating, viewing the monitor is easy even in bright sunlight. The COOLPIX P5000 also features a new optical viewfinder for those photographers who prefer a classic composition aid.

The COOLPIX P5000 is compatible with add-on system components to extend the user's creative possibilities, including the 24mm Wide-angle lens Converter (WC-E67) and the 378mm Telephoto Converter lens (TC-E3ED). A built-in accessory shoe supports the use of Nikon's advanced i-TTL flash control for external flashes, including the SB-400, SB-600, and SB-800 Speedlights.

The P5000 also comes with Nikon's PictureProject software. Powerful yet user-friendly software makes transferring, organizing, editing and sharing photos easy. Furthermore, the P5000 has PictBridge support and is compatible with SDHC cards.

The COOLPIX P5000 will be available nationwide in March 2007. The P5000 has an MSRP of $399.95.

For more information about these and other COOLPIX cameras, please visit www.nikondigital.com.