News

Museo® Fine Art announced its entrance into the top coat market with the introduction of Museo Enhance clear coat solution. A cost-effective liquid laminate available in matte, satin or gloss finish, Museo Enhance protects water resistant canvases like the new Museo Artistry canvas from UV exposure, abrasion, marring, chemicals and water. The match component set of Museo Enhance with Museo Artistry canvas or Magiclée Torino 17M canvas, guarantees archivability of the finished product, not just of the canvas itself, for 100+ years*. Museo Enhance is also compatible with most water resistant canvases and micro-porous inkjet receptive substrates in the marketplace.

“Museo Enhance is a durable, easy to use product that produces high quality results while eliminating many of the hassles associated with other canvas coating products,” said David Toczko, Master Photographer and Owner of Lone Dakota Photography. “The water-based coating eliminates the use of solvents, fumes and a difficult disposal process and, unlike similar products, Enhance doesn’t have to be diluted so it requires less coats and any leftover product can be simply poured back in to the bottle.”

According to extensive aging tests by the Image Permanence Institute at Rochester Institute of Technology, samples of Museo Artistry matte canvas and Magiclée Torino 17M canvas protected with Museo Enhance top coat liquid laminate have successfully completed light fade testing under cool fluorescent light, 50K lux*.

Museo Artistry Canvas is a 375 gsm matte finish, pH neutral artist stretch canvas designed for long-term, fade resistant fine art or photo reproductions when imaged with pigment inks. The polyester/cotton blend canvas has a specifically designed coating that delivers superior color gamut and resolution, with the added bonus of water resistance when printed with pigment inks. When paired with Museo Enhance clear coat solution, both Mueso Artistry canvas and the 12 year-old Magiclée Torino 17M, 17 mil poly/cotton canvas, feature improved stretchability, protection and a 100+ year archival rating.

 “Both InteliCoat Technologies and Museo Fine Art are well-known for their long histories of delivering innovative, high-quality media, so it was logical for us to take our expertise to the next level with the addition of a match component set,” said Jennifer Chagnon, Senior Marketing Manager at InteliCoat Technologies. “The introduction of Museo Enhance and Artistry builds upon our commitment to greatly strengthen the Museo Fine Art line in both performance and quality. The superior image stability of Enhance clear coat, combined with its guaranteed archivability when paired with Museo Artistry or Magiclée Torino 17M canvas, will quickly make it a top choice for photographers and fine artists worldwide.”

Museo Enhance Top Coat Solution and Artistry Canvas are available immediately at http://www.buyintelicoat.com or through current Museo or Magiclée suppliers.

For more information on Museo Enhance Top Coat Solution, visit http://www.museofineart.com/index.php/products/enhance/. For more information on Museo Artistry Canvas, visit http://www.museofineart.com/index.php/products/. You may also view a product demonstration on the InteliCoatTech YouTube channel at http://www.youtube.com/watch?v=fXtx7hp3zLE.