Leica Camera and Phase One Conclude Strategic Alliance

Leica Camera AG and Phase One A/S have agreed to enter into a long-term strategic alliance. Both companies are in mutual agreement on the terms of close future cooperation in the technical development and marketing of premium products for the professional photography segment. The objective is to offer photographers innovative high-end solutions that guarantee the greatest possible creative freedom and set standards in terms of performance, quality and technological maturity. Close cooperation has also been decided upon for the expansion of effective service and marketing structures.

The CEO of Leica Camera AG, Dr Andreas Kaufmann, welcomes the collaboration with Phase One: Our two companies are an outstanding match for each other due to the similarity of their corporate cultures, their extraordinary innovative strengths and their dedication to absolute quality. We complement each other very well, particularly in the marketing segment.

This will enable Leica to establish a strong and sustainable position at the leading edge of the professional segment. Together with Phase One we will soon be able to begin offering professional customers a new range of products and services.

In addition to digital backs for medium format and view cameras, Phase One, the world's leading manufacturer of camera systems for the professional segment, also offers industrial grade software and image processing solutions specially designed to meet the most demanding requirements of professional photographers. According to the CEO of Phase One A/S, Henrik Håkonsson: 'Thanks to first class internal development and technological alliances, Phase One maintains its leadership in the provision of software and image processing solutions for the professional segment. As a consequence of this strategic alliance with Leica, Phase One now has access to the vast optical expertise of the market's quality leader and we can improve our product offerings to the world’s best photographers.

www.leica-camera.com

Share | |

X
Enter your Shutterbug username.
Enter the password that accompanies your username.
Loading