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Hasselblad Launches World's First 48mm Full-Frame DSLR Camera System

Hasselblad is today firmly positioning itself as the pre-eminent provider of high-end digital cameras with the launch of the Hasselblad H3D, the world's first 48mm full-frame DSLR camera system. The H3D is the result of Hasselblad's strategy of taking photographic flexibility and image quality to new levels, as yet unseen in any competing product. When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colors and detail rendering and a new choice of viewfinders for creative image composition. In comparison with digital backs, the H3D delivers image quality with a higher level of detail and true sharpness thanks to Hasselblad's Digital APO Correction (DAC) and the advances of its new Ultra-Focus functionality. The H3D's full-frame concept offers unique control of image composition and with its new 28mm lens, the H3D allows photographers for the first time ever to take wide angle shots on a 36 x 48mm sensor.

U.S. MSRP Pricing is as follows:

H3D-22: $26,995
H3D-39: $31,995