Eye-Fi Collaboratates With Nikon To Introduce The 'Eye-Fi Connected' Nikon D90 Digital SLR Camera

Eye-Fi Inc. (www.eye.fi), makers of the world's first wireless memory card for digital cameras, has announced that it collaborated with Nikon Corporation, a world leader in digital imaging and precision optics, to deliver enhanced integration of its Eye-Fi cards with Nikon's newly announced digital SLR camera, Nikon D90. The D90 is Nikon's second "Eye-Fi Connected" camera, following the Nikon D60, which was released earlier this year. Eye-Fi Connected cameras make it easier for photographers to use their Eye-Fi cards to wirelessly upload images to their computer or favorite online photo sharing site.

While Eye-Fi cards work seamlessly with conventional SD-compatible digital cameras, the Eye-Fi Connected Nikon D90 gives users an improved out-of- box experience and more control of wireless capabilities. The camera will detect when an Eye-Fi card is inserted and manage its power settings to ensure that photos upload effortlessly for sharing and storing. In addition, the Nikon D90 will include an Eye-Fi menu that allows users to turn the wireless function on or off, giving the user more freedom to customize how and when they want to use the Eye-Fi card. For example, if a user is in a hospital or on an airplane, or anywhere else where wireless connectivity is not allowed, the user may disable the wireless function through the Eye-Fi menu.

The Eye-fi Connected Nikon D90 will be unveiled at Photokina in Cologne, Germany on September 23, 2008.

www.eye.fi.

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