Business Trends: Marketing Your Personal Work
Many photographers seem to
have a fine art side to their work. Sometimes it is a beautiful black
and white style of shooting. Sometimes the style is in the subject of
the image such as landscapes or nature. Photographers often call this
their personal work, but don't know how to market the images.
Strong personal style tends to be purchased by high-end advertising
clients or in industries such as editorial, stock, or paper products.
The marketing can be unpredictable because the photos are based on the
way you see the world and your personal creativity. It takes a very
special client to go with your personal style instead of taking a safe,
traditional route. You may have already been frustrated trying to get
your personal style used by your commercial clients. Sometimes this
gap is subtle and sometimes it is extensive. In some of the major city
markets, style is the best seller for most photographers. If you are
not in a major city or dealing with these clients everyday, your personal
style may not be needed in many commercial projects. It is your job
to find the right clients for this work.