The Business Of Travel Photography; Lots Of Clients, But Plenty Of Competition, Too Page 2

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In another direction, Karen Gordon Schulman (www.focusadventures.com) uses her Focus Adventures photo workshops and tours as her primary marketing tools. She says, "I keep an updated website, send out e-newsletters, some direct mail--post cards and flyers--lots of word-of-mouth, slide show programs of my travels, some print advertising, and I am currently working with Strabo Tours for my Ecuador and Ireland travel programs. I also actively work with two stock photo agencies--Index Stock Imagery and SuperStock. Most of the photo leasing of my travel photography is through these agencies, both for editorial and advertising usage."

To illustrate how diverse travel clients can be, Schulman gives this example of a sale to a product manufacturer: "Last year my husband, Joel, and I spent a month sailing in the British Virgin Islands. We did not have any specific jobs in mind, but we knew that our underwater photography had the possibility to be used for stock photography. While away my office assistant called to say that we had received a request for fish images to be used for a new Caribbean fish ID product. Since we were doing underwater photos daily anyway, we had fun searching for different fish species that could possibly be used for the product. The company, FishFlips, eventually used 20 of our images to create a Caribbean fish ID bracelet. This led to the same company using our images for their Hawaiian bracelet. They were great to work with and it was a fun project."

© 2005, Karen Gordon Schulman, All Rights Reserved

What if you are looking at travel photography as a career transition or you are just getting started? Philiba recommends, "Learn what makes a good travel photo. Learn your craft: composition, color, shadows, cropping, how to shoot the same subjects in a new more inventive and exciting way, if possible. Study what your prospective clients have done before, and then show them your best photos which relate to their business. Don't give up after your first encounter, I seldom got an assignment or commission the first time I contacted a new client."

Schulman adds, "I would recommend that you have some business knowledge (or find a manager and just do the creative work). I have been in the professional photography arena for 25 years and have learned so much from other photographers, clients, friends, and experiences. Joining a professional association, like ASMP or similar, is a must. It is most important to understand that ours is a service profession. Whether it is a workshop or tour, or an image to be used for a specific purpose, it has value to the client. Providing excellent service is the number one tool for success."

© 2005, Karen Gordon Schulman, All Rights Reserved

Doug Castanedo (www.HotelPhotography.com) has the last word on the business of travel photography: "The dedication to preparations, details, and perfection is incredible. You have to have a tremendous amount of discipline and self-confidence in your vision...and then it helps if everyone likes your vision...and you."

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mripod's picture
("sticks and bricks"), food,

("sticks and bricks"), food, portraits, lifestyle, and people with products--just about every subject under the sun! But they all have one thing in common--the business of travel.Krispy Wing & Pizza

mukul's picture
When it comes to travel

When it comes to travel photography there is no dearth of opportunity for the skilled photographers. Tourism is growing and people want to learn more about the places. Every place has something unusual that is worth capturing with lenses such as labyrinth artistic cultural centre in Byron Bay.

leonardo85's picture
I am trigger-happy shutterbug

I am trigger-happy shutterbug and like to capture all the moments of life using my camera. Last year while I was attending a seminar in beijing I got a chance to enroll myself for the "My Beijing" photo competition and to my utter surprise I came third at the competition. It was one of the most memorable moment of my life.

mukul's picture
Competition is indeed getting

Competition is indeed getting tougher in this segment, there are plenty of travel blogs around that demand good phonographs, people need information as well as images to be able to form an opinion. When I went to Vienna during the holidays, I checked the images too.

leonardo85's picture
The trick to win the

The trick to win the competition is to present a view that no one has been able to do. If you are covering european cities for your next assignment try to highlight aspects of the cities which are rarely found in travel magazines.

radududu's picture
It's nothing more easier then

It's nothing more easier then shooting at a romantic weekend from a honeymoon. But it's also hard enough to find and immortalize the most perfect moments, without disturb the lovers.

mukul's picture
Nice article.

Nice article.

radududu's picture
On my way to search new

On my way to search new places for shooting, I've found five Virginia beaches. Each one was awesome, perfect places to make a dream background photo. You don't wanna miss doing some photos there, to remember.

crazymeme's picture
travel

I like traveling and I am always taking my camera with me in order to capture the most beautiful moments.I've recently decided to travel to Chile in order to take some photos there and I've already talked with my boss in order to take a few days off.It is very important to talk with your boss about that as it depends on your employer if you can take some free days.

crazymeme's picture
travel

I enjoyed a lot reading this post.Photography and traveling are my hobbies and they are connected each other as I never leave home without my camera.Recently I had the best trekking excursion ever and I took some great photos.

crazymeme's picture
traveling

I enjoyed a lot reading this quality post! I like traveling together with my friends and we are reading a lot of travel landing pages about different destinations before visiting them.Moreover I never leave home without my digital camera as I want to immortalize all the beautiful moments.

crazymeme's picture
travel destination

This post is awesome as it provides great information.I've recently bought a professional camera as I want to take some great photos on my next vacation in Kuala Lumpur.

crazymeme's picture
photography

Since I was a child, my father thaught me how to take good photos and when I was 18 years old my parents bought me a nice camera.Since then I am taking it everytime I go on vacation and I've already taken thousand of photos.Next week I will travel to Las Vegas and I can't wait to take photos there.

mukul's picture
When you face competition you

When you face competition you strive to perform better than others so this competition is good, involving the readers is essential, in a travel magazine the readers could be asked to send in their favourite stories about their trips.

leonardo85's picture
Travel photography is a great

Travel photography is a great career option you can visit so many places and you can also learn about many interesting facts. Beyond pleasantries there are many more aspects to a particular place which you can learn about.

mukul's picture
When competition intensifies

When competition intensifies then it is the time to try out innovative approaches, it is best to try out some themes such as magical seascapes, or adventurous mountain region and so on and the likes.

leonardo85's picture
It is true that there is

It is true that there is intense competition in this sector and the competition is healthy you should provide useful information to help the readers have a blissful travel.

mukul's picture
The competition can sometimes

The competition can sometimes be disappointing but there are clients too so you should feel good. You must try different approach if your subject is intriguing then supply some facts with the snap, for instance if you are providing images of royal family of England then give facts about Queen of England.

zacsifac's picture
On fearing that you cannot

On fearing that you cannot get enough popularity in order to make it on the market as a specialized photographers, you must keep in mind there will always be business lenders to protect your uprising, your investment and your entire work. We live in a world where business means mutual support already.

leonardo85's picture
The competition would

The competition would intensify even more there is a huge growth in tourism and tourists now depend on travel magazines and blogs for information, so there is a huge demand for images too. When I decided to take a trip to Cancun I found out all about the place including the beautiful Sunset Royal Cancun on a blog.

crazymeme's picture
TRAVEL

There are many photographers who travel around the world in order to take the best photographies. There are a lot of important events that deserve to be immortalized. As a photographer I am traveling a lot in order to take photos. I've recently attended a regal wedding and I considered to be an ideal occasion for a personalized photo postage stamp .