Building A Better Mousetrap
Is Digital Inevitable?
I'll never forget what
Jason Schneider said. It was the mid-80s, and Sony was holding another
press introduction of another version of the Mavica. Back then when
you said the words "digital imaging," you were talking about
Mavica, but the Mavica wasn't really a digital camera. It recorded
images onto a tiny disk of videotape. The Mavica was, in fact, a still
video camera, which turned freeze frames into prints. And most of the
prints, as I remember, looked like pointillism gone terribly wrong.
Today Sony still has cameras called Mavicas that still record images onto disks, but these Mavicas are true digital cameras. And digital cameras are everywhere. Deservedly so, as they are capable of making great pictures. They also make photographers better photographers.
Better For Business,
And For Creativity
There's no reason amateur
photographers can't enjoy the same creative benefits. Simply, you
can do more with digital--and that's why digital is inevitable.
Not because it's the latest toy or it's hip to carry around
or it comes with a bevy of buzzwords to make the tech heads happy. It's
Quality And Longevity
New Look At Old Trees
All The Options
Standing Up To The
The Cost Factor
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