I am curious, I don't realy understand why there is such blind, fierce loyalty to any brand, whether a camera or an automobile. I can understand personal loyalties or for that matter loyalty to family, a group of friends, to community and to home towns. But inanimate things we buy?
I drove the same make of car from 1975 until this day, but I feel no loyalty to the brand, although my dealer, a personal friends deserves a considerable degree of loyalty because he has always stood by me.
I can understand loyalty to a pet, as they are living beings, dependent on us for their lives and provide unquestioned fidelity and devotion if treated well.
But I don't have the slightest qualm about changing brands if the product I currently have is not satisfying. I feel entirely free to consider any brand of anything, and no attachment to anything I have have ever purchased, it doesn't need my loyalty, and wouldn't know if I were loyal or not, or for that matter do I believe for an instant that any company that manufactures things has any real loyalty to its customers, they sure don't act like it. Sure one may get acquainted with a local store owner and feel some fidelity to that person that extends to the business, we do get attached to people, especially when they are familiar and friendly, and logically we can assume we can expect some reciprocity for our loyalty to the person who represents a store at which one does business regularly.
But how does this "feeling" extend to the things that are on the shelf and sold to us?