The Fine Artist's
Guide To Marketing And Self-Promotion: Revised Edition; by Julius
Vitali; Allworth Press, 10 East 23rd Street, Suite 510, New York, NY
10010; soft cover; 256 pages; $19.95; (ISBN 1-58115-281-7)
Artists often find it difficult to reach their target market or make
their work accessible to a wider audience. This task may seem daunting
but with Vitali's expert advice you will find the most effective
and creative ways to accomplish this goal. Renowned artist, Julius Vitali
has condensed his years of experience into an easy to understand guide
that offers information on the best ways to promote yourself. He explains
the potential of print-on-demand and self publishing, ways to work with
the media, how to create your own press releases and videos, building
a website or burning CDs for distribution, and tips on getting your
work in a gallery. This knowledge could make or break a budding career
so add a copy of this book to your library today.
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Plug-Ins For Adobe
Photoshop: A Guide For Photographers; by Jack and Sue Drafahl, Amherst
Media, 175 Rano Street, Suite 200, Buffalo, NY 14207; soft cover; 128
pages; $29.95; (ISBN 1-58428-129-4)
Adobe Photoshop is an amazing program but I bet you didn't know
it could be customized to suit you. Jack and Sue Drafahl are professional
photographers and educators who are very adept at the use of this software
and they have utilized their skills to create a guide on building a unique
version of Photoshop with the aid of Plug-ins.
Plug-ins are tiny programs that add features for image correction and
special effects. The authors will show you how to find the right ones
for your system and install them as well as explain what they are and
how they work. They will also show you how to manage your plug-ins or
even make some of your own. This book is a fantastic resource for the
digital photographer and should not be missed.
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Underwater Photography;
by Paul Kay, Guild Of Master Craftsman, Distributed by Sterling Publishing
Co., Inc., 387 Park Avenue South, New York, NY 10016; hard cover; 192
pages; $29.95; (ISBN 1-86108-322-X)
The sea is beautifully mysterious, it conceals a multitude of sights that
are rarely witnessed by mankind and that rarity makes underwater photography
so unique. Professional photographer Paul Kay is no stranger to the depths
and his wealth of knowledge on capturing stunning images is revealed in
this book. Kay begins by focusing on the basics of exposure, aperture,
shutter speed, film, and equipment then quickly moves on to more intense
topics like flash photography and available light. He also includes tips
on selling your work while educating the reader on the codes of conduct
that help protect this fragile environment for future generations. There
are 192 full color sample images to illustrate each lesson and more than
enough information to get you started in the right direction.
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The Portrait Photograher's
Guide To Posing; by Bill Hurter, Amherst Media, 175 Rano Street,
Suite 200, Buffalo, NY 14207; soft cover; 128 pages; $29.95; (ISBN 1-58428-126-X)
A picture is worth a thousand words but it speaks volumes when properly
designed and excuted. Bill Hurter utilizes his vast reserve of knowledge
and 200 sample images from 50 of todays top photographers to illustrate
the fine points of posing the subject for maximum effect. These trusted
techniques are great for all ages as well as weddings or groups and work
for both traditional and digital photography. Hurter's wonderful
tips are certain to push your images over the top and away from the ordinary.
I highly recommend exploring the benefits of this book for yourself.
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