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The
Orbiculight from Astron Systems represents a quantum leap
in convenience for commercial product photographers, resulting
in significant time savings and greatly increased output.
Photos © 1999, Dave Howard, All Rights Reserved
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It doesn't take long
to tell whether most photo-related equipment was designed by a "design
team," or by a photographer. The "team" product usually
looks slick, but five minutes into an in-depth examination you've
most likely chalked up several "Well, where's the so-and-so;
I can't believe they left that out," plus at least one "Why'd
they put that here; it feels stupid." That's the mark of
gear that the designers never have to earn a living with. On the other
hand, a photographer-designed item often elicits an "Oh, yeah!
It's about time somebody did this!" Properly constructed,
innovative, genuinely useful equipment is always a standout in the usual
sea of mediocrity.
Definitely falling into this latter category is the Astron Systems Orbiculight,
so-named for its encircling, "Orbicular" lighting technology.
The brain child of Brad Axen, a highly successful commercial photographer,
the Orbiculight is his answer to years of mental notes made during the
pursuit of product photography by conventional means. Like most of us,
he always managed to get the job done with traditional tools and techniques,
but knew there had to be a better way.
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The
nearly infinitely controllable, wraparound lighting of the
Orbiculight easily dealt with the shiny, concave shapes
of this silver bolo tie. The bolo could have been lit with
a totally even "wash" of light, or, as was done
here, depicted with a degree of gradation to define form.
(Rollei SL66, Ektachrome 100 Plus.)
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The design goal was to build
a self-contained product lighting system, combining the attributes of
a typical product table with the advantages of "tent" lighting,
but advancing the evolution of these two general principles by a quantum
leap. By greatly reducing the amount of time and physical effort required
to arrange the lights for a product shot, productivity is very significantly
increased. Doing away with the need to be constantly adjusting lights
and stands speeds the process dramatically, while eliminating the jumble
of cords and light stand legs is a safety plus in a darkened studio.
Measuring 5'7" tall, 5'31/2" wide, and 6'91/2"
front to back, the Orbiculight can be installed and operated in very limited
confines, especially since there's no need for the usual necessary
maneuvering space for lights and stands to the sides, front, and back
of a conventional product table. The lights are all controlled from the
Light Control Module, which can be moved anywhere along its front support
rail, or removed and mounted on a computer station for digital use. A
photographer can operate the system single-handedly, making an assistant
a luxury rather than a necessity.
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Same
as left image, except shot with Kodak DCS 410 digital camera;
wider view includes all of ram horns.
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The Orbiculight consists of
a chassis, power cabinet, a bed with a sweep backdrop, and a half-cylinder
light dome. Construction is of heavy gauge steel, powder coated in an
abrasion-resistant matte black finish. The chassis features wheels for
easy, one-man mobility. While traditional product tables use 1/8"
translucent Lucite or Plexiglas as a base, thereby severely limiting the
weight of objects they can support, the base of the Orbiculight is 3/4"
clear Plexiglas; if you can lift it (up to 500 lbs), you can shoot it.
A thin sheet of white diffusion material overlays the clear Plexi, and
continues upward to form the cove background. The front of the bed can
be lowered 30° via gas springs and locking struts, allowing high-angle
shots (gravity permitting) without having to climb a stepladder. For larger
objects and/or lighting flexibility, the light dome can be raised at the
front. The rear cove can also be independently tilted forward by 30°.
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The
many different planes and angles of this vintage belt buckle
set, along with the varying reflectivity of the gold and
silver elements, can be a pain with normal lights. The Orbiculight
allowed the placement of highlights exactly where desired.
(Rollei SL66, Ektachrome 100 Plus.)
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As impressive as its mechanics
are, it's the lighting system that really lets the Orbiculight strut
its stuff. It utilizes 32 broad-spectrum, flicker-free fluorescent tubes,
with a 5000K color temperature (CRI 85) and a lamp life of 30,000 hours.
The tubes are mounted in pairs, each dimmable from 5-100 percent. The
efficient design uses only 1024w to produce a light level of 90,000 lumens,
on a single 120v AC, 15amp circuit. Photogra-phers who shoot temperature-sensitive
subjects will appreciate the nearly total absence of heat from the lamps.
The system was specifically designed for use with digital cameras, but
is equally applicable for film use. Those who favor tungsten-balanced
films can order it with 3200K tubes.
In addition to the individual dimming controls for each pair of tubes,
even greater light control is possible via the Gel Tubes, clear plastic
half-round shields that cover the pairs of fluorescent tubes. The Gel
Tubes slide along guides on the light fixtures and are accessible from
either side of the bed and cove, and either end of the dome. You can modify
the color and/or intensity of any portion of any pair of fluorescent tubes
by placing colored gels or scrim material in the Gel Tubes. The overlying
diffusion material can be removed for harder lighting effects if desired.
Add to this the fact that the bed, cove, and dome can be controlled separately
and it should be apparent that your lighting options are nearly endless.
When you want to employ auxiliary light-control devices such as scrims,
flags, dots, and filters, continuous utility bars around the front and
rear of the dome and across the top of the cove make attachment a snap.
Standard 53" rolls of seamless background paper can also be used.
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Same
as left image, except shot with Kodak DCS 410 digital camera;
wider view includes all of ram horns.
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As previously mentioned, the
Orbiculight was developed spe-cifically for use with digital im-aging
systems, and the combination is a marriage made in heaven. Just think
of it: total lighting control; little required shooting space; minimal
physical effort; the ability to ascertain that the shot is exactly as
envisioned, without having to leave a setup in place until the film gets
back from the lab (no more lab) or going through a small fortune in Polaroid
proofs; exact control of color balance and contrast; all the creative/corrective
possibilities afforded by software such as Photoshop and Live Picture;
the opportunity to try different digital effects, simply deleting any
that aren't to your satisfaction (in the darkroom you'd have
to make a new print each time, and that's brashly assuming you could
duplicate the effects by traditional means); and the elimination of darkroom
chemistry helps keep the EPA and municipal watchdogs off your back. What
more could a harried commercial photographer ask?
On-site set up and instruction is optionally available with the system,
although the excellent training video will have a practiced studio photographer
up and running in no time. Semi-skilled help can be tutored to a competent
degree of proficiency in a day.
As you can see, the Orbiculight is a commercial product lighting system
for the new millennium; totally in-step with the emerging digital technologies,
yet equally applicable to conventional silver halide photography. While
not inexpensive at a list price of $14,500, it will quickly pay for itself
in increased productivity. It also carries a five-year limited warranty.
The unit is amazingly complete and versatile as it stands now, but there
are several accessories in the works that will make it even more all-inclusive
and flexible. Even spending just a couple of hours with the system, my
mind was racing with the possibilities, all of which would be logical,
form-follows-function add-ons, requiring little or no modifications to
the present unit, and that says volumes about the rock-solid practicality
of the original design.
For more information contact Astron Systems, Inc., 22647 Old Canal Rd.,
Yorba Linda, CA 92887; (714) 283-8820, fax: (714) 283-5070. e-mail: Insight@astronsys.com;
www.astronsys.com.
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