Nikon Inc. has introduced both the COOLPIX AW110. Waterproof, shockproof and freeze proof, the AW110 is built to handle the elements, whether hiking up a mountain, hitting the slopes or riding the surf. Nikon’s newest tough camera also offers built-in Wi-Fi connectivity for sharing, Full HD 1080p video capabilities and a slew of advanced features that adventurers covet, including GPS and underwater shooting modes.

The AW110 features a 16-megapixel backside illuminated (BSI) CMOS sensor plus a NIKKOR 5x optical zoom lens with lens-shift Vibration Reduction (VR) that allows the photographer to get close up to a subject from a distance, as well as the ability to record Full HD (1080p) movies with stereo sound. The COOLPIX AW110 features a 3-inch, OLED display for easy menu access and precise image preview, alongside an intuitive graphic user interface (GUI) that makes it easy to navigate several fun and intelligent shooting modes, including Easy Auto Mode and the Smart Portrait System, while Special Effects can be easily applied to still images and HD video.

The COOLPIX AW110 is available in Orange, Black, Camouflage and Blue for a suggested retail price of $349.95. www.nikonusa.com.