If you set AWB and then shoot in RAW, you have ultimate flexibility. Ussualy AWB is good enough. When I need to get it just right, I have the option to process the RAW image with either the camera's image software or ADOBE. Thus getting the exact right setting when I shoot is not necessary.
Please comment briefly on your experience with and/or need for custom White Balance tools and techniques.
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I experiment with white balance in different situations. Sometimes I find that setting the white balance to a cloudy setting works better for the majority of my shots. It seems to reproduce better exposures than using the one you would think should be used.
Auto white balance is fine for me in mostly all average lighting situations. The only time I do a custom white balance is when I'm in a tricky or mixed color temperature situation. Sometimes the other settings that are built into the camera i.e. daylight, shade, tungsten, still don't really do the job properly and a custom white balance is necessary. And even if all else fails, shooting in RAW gives me the option to fix it in post. I don't always have time to do a custom white balance in every lighting condition, especially during the rush and hustle & bustle of a wedding day.
I use a diffuser most often, and sometimes a white/gray/black reference photo to reliably remove color casts, and am preparing for documentary photographs in an archive where I want accurate color so I am considering a color check reference target and software integrated into an Adobe workflow for that, as other users will want to know that the colors in the image are original and not mine.