I have to admit I borrowed this word from a MacWorld writer commenting on the tech bloggers of the day, it’s a good word. But I want to use it in reference to so many photographers for not researching and understanding the basics of digital technology based pixel imaging. It’s not that personal computer digital imaging is all that new, I’ve been working with it for 20 years. But the average photographer of the past, and used to film, have been led to believe it is just another kind of photography, much like film photography, and the same mind-set works as well with digital. Well it does for the camera companies, but not for their customers, because they are being encouraged to buy what they may not need and are not demanding more of what digital can provide, and they could use if available.