Transcend Information, Inc., a worldwide leader in storage and multimedia products, is proud to announce its launch of SDXC/SDHC UHS-I cards featuring full support for the Ultra High Speed Class 3 (U3) specification. Capable of reaching incredible read and write speeds of up to 95MB/s and 85MB/s, Transcend’s SDXC/SDHC UHS-I U3 cards provide the performance necessary to harness the full power of UHS U3-compliant digital recording equipment.
Panasonic Corporation has announced the world’s first 4K/30p Wearable Camera, the HX-A500 (A500). Featuring Wi-Fi® and NFC to connect to your phone, incredible image quality and straightforward functionality, this wearable camera enables you to capture scenes that puts viewers right there, in the thick of the action. TheA500 will be available in the U.S. at the beginning of July.
The Olympus STYLUS TOUGH TG-3 withstands extreme conditions: the camera is freezeproof to 14°F, waterproof to 50 feet, shockproof from seven feet, crushproof to 220 pounds and dustproof. A high-speed f2.0–4.9, 4.5–8.0mm (25mm–100mm equivalent) wide-aperture lens is combined with its TruePic VII image processor, the same found in Olympus’ award-winning OM-D series of interchangeable lens cameras, and a 16.0 megapixel backlit CMOS sensor captures images with minimal noise, even in low-light situations.
Epson America today introduced the newest additions to its award-winning portfolio of photography media – Metallic Photo Paper Luster and Metallic Photo Paper Glossy. Designed over several years in collaboration with many of the industry’s leading professional photographers and fine artists, this new Metallic paper provides rich color gamut, sharpness and depth for wedding photographers, portrait studios and event photographers.
Misprint? No. The latest “all-in-one” zoom lens from Tamron ranges from 16mm to 300mm, the equivalent of 24mm to 450mm on my Nikon D300s (with APS-C size sensor). Add Vibration Compensation (VC), excellent Macro focusing and PZD Piezo Drive for quiet and blazing-fast autofocus and you’ve got “Lensational.”
I’ve had to replace a failing computer hard drive more often than I’d care to remember. Fortunately, I’ve learned my lesson: my workstation now includes external drives as both backup and primary storage. I routinely move content from the computer onto one external drive and back up to a second drive. (I usually prefer to transfer memory card files first to the computer, so that my backups will include these; then I move those files to the external drive when a project is completed, making sure that they are synced to Lightroom.) Unfortunately, the cost of all this may amount to the price of a second camera body or new lens, but it’s money well spent, as you’ll realize the first time a drive goes down.
There’s nothing more discouraging than making great shots in the field only to discover that they are nowhere to be found on your memory card when you get to your home or studio. That’s why we were happy to receive this list of mistakes to avoid when dealing with memory cards from David Zimmerman, CEO of LC Technology, a company that supplies data management and recovery solutions to a wide variety of companies within the field.—Editor
Tamron USA announced that they are embarking on a 100-city national Tailgate Tour to promote photography and Tamron lenses. A fully equipped Tamron van will be visiting camera stores throughout the country, turning mundane parking lots into photo celebrations, complete with free photography mini-sessions, test drives on the latest Tamron products, full evening seminars, specials on Tamron lenses and complimentary tailgate lunches at most participating retailers. This casual and fun approach to photography education is designed to offer easy and free access to great information to anyone interested in photography.
X-Rite, Incorporated announced the release of ColorTRUE™ for Apple iOS and Google Android platforms. ColorTRUE provides photographers, designers, and prepress professionals the ability to calibrate and profile their tablet and mobile devices for accurate color matching. ColorTRUE includes a Create Profile tool and an Image Gallery viewer and is currently available as a free download on the Apple® App Store and Google® Play Store.
Samsung Electronics America, Inc. has announced the launch of the NX mini, the world's slimmest and lightest interchangeable-lens camera. With NFC and Wi-Fi capabilities, it allows users to take impressive shots that can then be shared quickly and easily, for friends to enjoy in real time.