The first time I saw the Ice Light was at a trade show a couple of years ago. Models were walking around the trade show carrying what looked to be lightsabers from Star Wars. It sure was a great way to get attention, but I dismissed it as a gimmick, especially when I saw the price—$500 for a stick of light! But later I got to see Jerry Ghionis, who came up with the idea, use the Ice Light at one of his workshops. Hmm, maybe there is some merit to this thing after all.